Jason⬜ Beck on LinkedIn: Ford pushes back EV target, warns of wider losses due to… (2024)

Jason⬜ Beck

Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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Ford Motor Company lost a billion on EV vehicles based on their earnings report this week. Whereas they made $2B+ off ICE vehicles. They point adoption challenges and thus pushing back their EV target goals. It's interesting because Tesla Model Y has been the best selling car of the year so far even beating the legendary Toyota Motor Corporation Corolla in the US. Analysts have stated they expect Ford Motor Company to adjust their EV strategy. The product itself has been rated really well but in a study before the public launch, 57% of their owners have stated they have no interest in the EV version. #ev #ford #tesla

Ford pushes back EV target, warns of wider losses due to slower-than-expected adoption cnbc.com

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  • Jason⬜ Beck

    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    Thoughts? I especially love it when a brand just changes one tiny element then writes a 100 page essay to glorify the vital need to make that tiny tweak. This one is a bit more than that though."Verizon is a strong, trusted brand that plays a critical role in people's lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible," Verizon Chief Marketing Officer Leslie Berland said in a press release. "The new logo, design system and creative approach pulls inspiration from the company's heritage while infusing the energy, vibrancy, and experience of life powered by everything Verizon offers." #logos #branding

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    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    Bandit Running : Fantastic commentary by my close friend Jordan Rogers on the brand you haven't heard of but possibly spoke the loudest recently at Olympic Trials.... He posts lots of great content and I will reduce my fee of introducing you to him if interested. He works with many college and pro brands but even better human imo. (I only pick the best)

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    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    Why the inventor of the most popular toy in China last summer hardly made any money. (via Fortune <2mins)

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  • Jason⬜ Beck

    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    Dell Technologies this surprised me to be honest. #returntooffice

    Almost half of U.S. Dell employees would rather work from home than get promoted fortune.com

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  • Jason⬜ Beck

    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    DATE NIGHT: Netflix co founder Mark Randolph wrote the below as his definition of success and it has to deal with his wife not earnings report. He also founded 6 other companies. #datenight #worklifebalance

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  • Jason⬜ Beck

    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    Many consider USA's win over Pakistan bigger than the "Miracle on Ice" upset of USA Hockey over the Soviets. Yet OUR captain has a full-time job at Oracle ... Sunday they play the world's number 1 team, India.

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  • Jason⬜ Beck

    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    Costco Wholesale ... was a matter of when, not if. For context, Walmart made a little under $3B off of their network last year which is less than 1% of their total revenue.

    Costco is building out an ad business using its shoppers’ data marketingbrew.com

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  • Jason⬜ Beck

    Fortune 100 CPG & Retail Marketer: PepsiCo, Walmart, Merck, and CPG startup

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    I'm sure each of these orgs saw this coming but pretty surprising to see Dr Pepper now tied with Pepsi for the 2 spot. I'd also bet money that DP doesn't even have the same ACV weighted distribution either. Per WSJ yesterday.

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