FOR IMMEDIATE RELEASE
L to R: The Underground distillery at The Mob Museum. The signature Moonshine made at The Mob Museum. (Photos Courtesy of The Mob Museum)
HOUSE-DISTILLED MOONSHINE FROM THE UNDERGROUND AT THE MOB MUSEUM TO BE AVAILABLE AT NEVADA STORES, RESTAURANTS
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LAS VEGAS (October 2019) – For the first time, The Underground at The Mob Museum will make its house-distilled, corn-mash original Moonshine available for off-premise sales in Nevada in collaboration with distributor Johnson Brothers. Lee’s Liquor is eager to carry the moonshine in both 750-mL and 50-mL quantities at all 19 of its stores beginning Friday, Oct. 18.
“Lee’s Discount Liquor, an icon of Las Vegas, as is The Mob Museum, is excited to partner with the Museum by now offering Moonshine to our Las Vegas and tourist clients. We are excited for the opportunity to help promote Las Vegas and its history,” said Kenny Lee president of Lee’s Discount Liquor.
Other retailers, bars and restaurants will be announced soon.
Made from a single ingredient – 100-percent yellow corn – The Mob Museum’s Moonshine uses no additional sugar in the distillation. This process prevents harsh flavors from developing, creating the highest-quality, smoothest spirit possible. Bottled at 50-percent ABV, the Moonshine carries distinctively appealing notes of buttery, sweet popcorn.
“With an in-house distillery, The Underground at The Mob Museum has a distinctive asset, allowing us to provide our visitors with literally a taste of Prohibition history,” said Jonathan Ullman, president and chief executive officer of The Mob Museum. “Our craft-made Moonshine has been extremely popular with guests visiting the Museum and we’re enthusiastic about being able to reach new and larger audiences through off-site sales. In fact, some of the 750-mL jars of our authentic Moonshine will come with a $5 voucher good toward Museum admission.”
“We are so proud to be appointed as official distributor of The Mob Museum Moonshine. The product is outstanding and it couldn’t be any more authentic since it is literally made in the distillery of the Museum in small, artisan batches,” said Gary Charmel, regional president of Johnson Brothers. “It is everything a craft spirit should be. We are delighted to be working with the Museum on this venture.”
The Museum’s Moonshine is crafted in The Underground in a custom-made artisan copper-pot still situated in the distillery. The system distills 100-percent corn-mash Moonshine, which is available at the speakeasy bar and for sale in The Underground.
Visitors looking to learn more about the distilling process and for an authentic 1920s experience should visit The Underground speakeasy. In addition to house-distilled moonshine, the elegant bar also serves house-brewed craft beer as well as tempting Prohibition-era inspired co*cktails, seasonal blends of moonshine, wines by the glass and non-alcoholic drinks. The speakeasy offers food, happy hour and free live jazz.
FAST FACTS ABOUT THE MOB MUSEUM MOONSHINE
- Since opening in April 2018, more than 1000 gallons of Moonshine have been distilled in The Underground.
- The still can produce approximately 250 jars of 750-mL moonshine per week.
- The Museum has sold more than 15,000 bottles.
- More than 30,000 guests have taken distillery tours.
- The Moonshine won the highest honors—the Double Gold Award—from The Fifty Best
ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Whether you like it or not, this is American history. It debuted a major renovation in 2018, including a Crime Lab, Firearm Training Simulator, and Organized Crime Today exhibit as well as The Underground, a basem*nt-level Prohibition history exhibition featuring a speakeasy and distillery, and sponsored by Zappos. The Mob Museum has been awarded accreditation by the American Alliance of Museums, the highest national recognition afforded U.S. museums. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of Hotel.com’s Top 7 “Travel Brag Landmarks,” USA Today’s “Best Museum in Nevada” and one of its “12 Can’t Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by Fox News and Budget Travel magazine. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse. Its house-distilled moonshine received top honors, the Double Gold Award, from The Fifty Best. General admission is $26.95 for adults ages 18 and over with special pricing for online purchase, children, seniors, military, law enforcement, Nevada residents, and teachers. The Museum is open daily; visit the website for up-to-date operating hours. For more information, call (702) 229-2734 or visit themobmuseum.org. Connect on Facebook at facebook.com/themobmuseum or Twitter @themobmuseum.
ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history experiential exhibition, featuring a distillery, speakeasy and private VIP room located in the basem*nt of The Mob Museum and sponsored by Zappos. Its custom-made, copper-pot still, dubbed “Virginia Still” after mobster Benjamin “Bugsy” Siegel’s notorious girlfriend Virginia Hill, has a capacity of 60 gallons and can serve up to 250 750-mL jars of moonshine per week. The Underground also brews and serves craft beer onsite. Artifacts from the 1920s and 1930s on display tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits, but also had a profound, lasting impact on society and culture. Complimentary entrance to The Underground is granted at the secret side entrance to visitors who know the correct password, which is published daily on Instagram Stories @MobMuseum_Underground.
MEDIA CONTACTS:
Desiree Webb/Erika Pope
The Vox Agency
desiree@thevoxagency.com, erika@thevoxagency.com
(702) 569-0616, (702) 249-2977
SOCIAL MEDIA LINKS:
www.Facebook.com/themobmuseum
www.Twitter.com/themobmuseum
www.Instagram.com/mobmuseum_underground
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